"This is the story of a brotherly friendship and a shared passion for clothing. Since we were little, our dream was to launch a brand together that would not follow fashions but only our instincts, that would tell a true story and above all that would offer a product that was true, durable, casual and that would bring with it the carefree and Californian culture of the 60'/70' years, the casual and iconic style of great personalities of the past and the love for true made in Italy.
So one day I called my fraternal friend Pietro Fussotto and it all began."
Pietro Casalotto Cossu
PETRI co-founder
"Petri was born from the desire to make iconic, youthful and casual shirts. All this, however, starting from the past, from the Italian craft tradition handed down from one generation to the next. The challenge, however, was to find the first workshop in Turin, our city. After months of searching and many failures, we managed to find an old and small craft workshop that respected our values: transparency, attention to detail, respect for the past, passion and true Italian-ness. From that day our adventure began."
Pietro Fussotto
PETRI co-founder
"We believe that details, materials and history make a difference."
"Sports is one of our great passions that we try to convey in all PETRI products."
"Why "only limited edition?" For two reasons: quality and exclusivity. All PETRI shirts are made in a limited edition. Inside each shirt you will find written the number of pieces produced for that exclusive model. Once finished, the model will remain within our archive, to be reissued in the future with different fabrics and details. Each PETRI shirt will forever be original and unique."
Team PETRI
Italian curiosity, research and passion
"PETRI is made with only the best raw materials produced by Italian excellence, of natural origin, without the use of synthetic or harmful materials. Behind every research we put curiosity, obsession for small details, passion for our land and sensitivity to quality fabrics. Every part, from buttons to fabric, has equal importance and must tell a story. We collaborate only with Italian (mostly local) companies, small family-run businesses that share our same values of excellence, attention and care for details. All the fabrics we select and use are "stock" from the best Italian companies, especially from Biella. This allows us to have very high quality at an affordable price. Everything we know we have learned by experimenting and making mistakes."
Team PETRI
"The word sustainability carries a lot of weight, from day one we have worked to be as environmentally friendly as possible to our surroundings by setting ambitious goals. Everything is made and produced in Italy as a guarantee of the highest quality."
RESPONSIBLE PRODUCTION Petri is committed to supporting Italian craftsmanship, in fact the shirts are produced through responsible production by independent Italian craftswomen who create the shirts following ancient textile traditions passed down from one generation to the next.
THE TIME Petri shirts are made to last and do not follow fashions. Thus, in opposition to fast fashion that offers garments to be "worn out" within a few months. Part of Petri's philosophy is to buy less but better, as our parents and grandparents once did.
MATERIALS RESEARCH For each Petri garment, only the best materials produced by Italian excellence are used, of natural origin, without the use of synthetic or harmful materials. This is why we are committed to working only with small companies that share our same values of excellence, attention and care for details. We work with small companies that limit the environmental impact of their activities as much as possible. We make our products using natural materials and in many of them environmentally friendly organic materials (GOTS).
BEST ITALIAN TEXTILES INVENTORIES We purchase in the best Italian textile districts remnants, production leftovers from the best textile realities of our fantastic territory. In this way Petri garments, in addition to being made from the highest quality Italian fabrics, respect the environment and share the concept of circular economy.
